The aim was to create a communication between the festival, the main installation piece and all the graphic elements.
The concept was 'Entropic Nature', and it worked as an theme for all the elements of the festival, from the graphic design to the music pieces that were produced by the composers.
For the graphic design the cyanotype technic was used to create the base of the design which was then manipulated digitally to bring the final result. This technic is based on UV exposure and photosensitive chemicals, so the only parameters that defined the result were the sunlight, branches and leaves we collected from the urban environment.
The final design for the poster was screenprinted on a mirror like paper that reflects the environment that sits in.
The video projection during the days of the festival was made from frames taken out of the posters artwork moving and transcending through an organic motion following the same concept.
Design as part of @esto_association studio
Photos by @iro.karavia